Marketing Websites (Landing Pages)

Every app company needs a web site. People will expect to be able to search for your business online, and they should be able to find you. If you’re just starting out then an inexpensive landing page with a few bits of useful information is enough to get started. This should include:

  • Some information about your company and/or product
  • Phone and email contact details
  • An enquiry form

Of course your landing page will need to be attractive, intuitive and informative, and it will need to be styled according to your brand. A simple site can be all these things, and sufficient for your immediate needs.

Later, when your company is more established, you will want to replace your landing page with a more sophisticated site. This may involve adding a menu system, and more pages of text, or it could be an evolution into what we might call Business Portals that include a wide variety of resources and tools to inform, guide and track customers.

The basic landing page package offered by Dapper Apps includes the design, development in WordPress and setup of your landing page, using text content provided by the client. Alternatively, we provide a copywriting service where we can write the site content. We discuss this option more in the topicputting thought into words.

Getting a landing page up and running is very affordable. However, if you’re looking to drive traffic to your site then the next step is a bit more complicated, and expensive. If you haven’t heard about SEO and SEM before then you’re in for a bumpy ride, so when you’re ready please brace yourself and proceed to search engine optimisation (SEO) and search engine marketing (SEM).

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