Convenient, accessible and interactive are a few reasons major brands like Nike, CommBank and Dominos pizza choose to connect with consumers through a mobile app. Statistics show that nearly all of the world’s top 100 brands have at least one app on the app store.

Flurry Analytics stated that mobile users spent 86% of their time on mobile apps, as opposed to on the mobile web in 2014. With this in mind, it is no wonder brands are turning to custom mobile apps to create new marketing solutions.

These ideas can often be quite simple. Consider the following examples from well-known brands:

• Track your pizza delivery with the Dominos pizza app
• Tap & Pay at any MasterCard© PayPass™ terminal with the CommBank app
• Vote on your smartphone for reality TV shows such as The Voice or Big Brother
• Put points directly onto your Myer One app when you shop in-store
• Quickly take photos and lodge an insurance claim with the AAMI app

There are numerous ways you can use smartphone, tablet or web apps to deliver an amazing experience to your customers.

Dapper’s team can assist in coming up with strategic solutions for you, or feel free to contact us to discuss your own ideas further.