For a company to present well, there should be a consistent brand present across marketing web sites, beautiful apps, business cards, flyers, and all others materials of their business. The company logo, colours, images, and words must express the distilled vision of your company and present your image to the world. It doesn’t have to be expensive either.

We talked about creating a company logo in the topic I just need an icon. We played up the stresses of making the logo a little in that chapter to make a point, it’s actually a pretty fun process, but it does take a little work – and the good news is that it sets you up very well for the next step of defining the style used in your apps and other material. For starters, by the time we’ve gone through that process, we know what colours you like and we’ve possibly incorporated them into your logo already. We know what other web sites you admire, and what competitor web sites look like. We’ve worked with you and learned about your tastes, and are ready to move onto the next step.

For many of our clients, the next step is moving onto designing an app, which we talk about in the topic beautiful apps.

If you are interested in a full branding package from a specialist branding agency, then Dapper Apps can introduce you to a fantastic team in Perth who we highly recommend. This isn’t the right path for everyone, and the cost is prohibitive for some, but it’s a worthwhile exercise for those with a larger budget attempting to build an app company of a size.

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