Case Study: Atlassian

Atlassian’s Jira has become the gold standard for issue tracking and project management software, used by small startups and established giants like Citigroup, Twitter, NASA and Coca-Cola. Its co-founders, Mike Cannon-Brookes and Scott Farquhar are among Australia’s richest people, each at the ripe age of 35. The company has grown from a small startup funded on Read more

Elon Musk

Elon Musk is the brains behind Paypal, SpaceX, Tesla, Solar City and Hyperloop. With his technical genius and yearning to save the world, he is perhaps the closest humanity has to a real-life Iron Man, a view that many internet memes share! The New York Times believes Musk has becomes one of a new breed of Read more


In 2017, at the ripe old age of 4, Slack had grown to 1.5m paid subscribers, 60,000 active teams, and 5.8m active weekly users. And all that happened without so much as a marketing campaign, popup ad or bulk email solicitation.  So how did founder Stewart Butterfield create such a behemoth success? By focusing on what Read more