Microsoft’s Windows smartphones and tablets have a smaller market share in Australia, however many clients still wish to develop an app for Windows for a variety of reason.
If you are looking to ensure you cover 100% of your potential market, it is important not to ignore Windows.
Windows is a popular platform adopted by a lot of the leading social networks, popular apps such as Spotify, and is favoured by a lot of gamers.
Similar to Android apps, it is often a more cost effective solution for rolling out enterprise systems, particularly for large businesses wanting to integrate with their current Windows-based software.
Windows also allows you to develop apps for all devices – PCs, tablets, phones and more.