Intuitive, clean and user-friendly are words that many app developers will throw around lightly, but we take it very seriously. Good designers should consider things such as usability, accessibility, visibility and legibility when looking at UI and UX design. Simple things like the placement of an icon, or colour choices may sound simple, but play a powerful role in the overall user interface. They should consider not just what a user thinks when they use an app, but how it makes them feel. User experience is such an integral and meaningful part of every design, and we take great care in getting it right each time.