You might be wondering, what is App Store Optimisation? Put simply, the reason you optimise your website is the same reason you should optimise your app – to break through the clutter and get noticed!
Over 60% of app users discover apps through searching the App store. Have a look through the App Store and Google Play yourself. In the real world, we have 30 seconds to grab someone’s attention when we first meet him or her. In the digital world, people scroll… fast… and it’s easy to get passed by.
Attracting attention starts with a very tiny amount of information, and this starts with the app title and icon. You need a good mix of unique and keywords in your 255 character heading, and you need an icon that looks professional and grabs attention.