For the non-tech folk, a backend system is essentially a content management system for your iPhone or Android apps. It is hosted on a server (that we can setup) and allows you to control the app’s users, images, words, products, security or other features within your app from one central place.
Just because we like to be confusing in the tech world, this might be called a content management system, a web portal, an admin portal, etc etc.
We are big fans of using Ruby on Rails for our backend web portals and creating you a content management system for your app so you can add, edit and delete content as you require. We work across many platforms, but speak to us about your needs and we will advise on the best solution.