Tinder Case Study

Tinder was founded in September 2012 by Sean Rad, Jonathan Badeen and Justin Mateen, and was launched a year later in October 2013. The app began as part of a startup program at IAC, owned by Match.com founder, Barry Diller. A year after its launch, the app was generating over a billion swipes a day, resulting in 12 million successful matches, with the average user browsing the app for about 90 Read more

Uber

Uber is an on-demand neo-taxi service that has gained media attention for its success and controversy. At only 7 years old, it operates in 633 cities worldwide and is backed by the likes of Google Ventures and a host of distinguished investors. It’s also valued at a mere 50 billion dollars. Not bad for a company that took to Twitter early on in search of a product manager to help focus this monster brainchild.     Read more

Niche Social Media Apps

Being sociable has never been trendier. Humanity has the capacity to keep in touch, keep tabs, and keep a finger on the pulse of just about anything. Despite all the griping from book publishers about people reading less, we’re actually reading more than ever before, only now, it’s texts, tweets and a myriad of methods used to reach out and touch Read more

Red Hot Racing Apps

There’s a slew of racing apps out there just itching for you to pound that accelerator, burn fumes and launch into warp drive in a blur of pixels. If racing is your bag, then you’re in luck, because there’s some really first-rate apps out there with virtual G’s that hit so hard you’ll leave a dent in your comfy Read more