3 Mobile App Promotion Strategies That Actually Work.
You have just created the best app the world has ever seen. Congrats – but there’s more work to be done. Launching an app successfully and driving the downloads your app deserves will require a bit of marketing know-how.
The good news is, we know how to create app marketing campaigns that actually work. We’re happy to share with you three mobile app promotion strategies you can use right now to get your app out into the world.
Let’s get right into it.
1. Get Familiar with App Store Optimisation
When it comes to planning successful app marketing campaigns, the first thing to do is consider how your app will appear in the App Store.
There are a few things to consider when it comes to app store optimisation.
First, think about how you can convey the usefulness, relevancy, and/or entertainment value of your app within a limited space. The reality is, you’ve got 225 characters and about 1 second to capture the attention of app store users. Because of this, the name of your app and your app icon need to be attention-grabbing.
Secondly, include app screenshots and video. These visuals are a powerful way to convert viewers of your app into downloads.
Thirdly, you’ll need to consider how your app ranks for relevant search terms. Over 60 per cent of app users find apps through the App Store’s search function. So, if you’re wondering how to market your app, this is one of the most important factors in determining its success.
You can optimise your app for the App Store in a similar way you optimise your website to rank in search engine results: with keywords. This will require some expertise and experimentation but once you’ve cracked the keyword code, your downloads should skyrocket.
Alternatively, you can pay to have your app featured in the number one spot for your chosen search term.
2. Launch an App on Social Media
Connect with your audience and let happy app users do your marketing for you with social media app marketing.
Social media is a powerful way to promote a mobile app. We suggest setting up Facebook, Twitter, Instagram, LinkedIn, and YouTube accounts/pages. You may wish to invest in paid, targeted advertising across a number of platforms to increase the number of ‘Likes’ or ‘Followers’ your app’s page has.
Here are a couple of tips for launching an app on social media:
• Ensure your social media pages are consistently branded
• Post regularly (every day if possible)
• Avoid publishing too many hard-sell posts; instead, work to increase your engagement, which will result in a larger number of people seeing your posts (promotional or otherwise)
Once you’ve built up a loyal following, you’re social presence will grow exponentially. Comments and shares from satisfied users will attract new customers to your pages, resulting in more app downloads. That’s why social media is an integral part of all effective app marketing campaigns.
3. Create a Promotional Video
An estimated 82 per cent of Internet traffic will come from video by 2020! If that isn’t incentive enough to incorporate a promotional video into your app marketing campaigns, then we don’t know what is.
What’s more, the Apple App Store allows you to incorporate video into your app listing. With so little space to communicate just how great your app is, video can be a total godsend. It provides a fantastic opportunity to show your app in action, which can inspire users to download your app then and there.
You can also incorporate promotional videos into other facets of your mobile app marketing plan: post them to Facebook, plaster them on your website, embed them into email, and feature them on landing pages.
And when it comes to designing your promotional video, do what suits your app, your target market, and your budget. As well as in-app footage, you may want to include animation or even live-actors. The possibilities are endless.