GOCASUAL APP
Logo design, business card design, iOS app design, iOS app development, website design, website development, backend development
GoCasual serves a smooth process for university students to find jobs and to develop their employability along the way. Youth employment is an area that UWA graduates and Founders, Philipa W. and Jing S. are passionate about. They’ve made it their mission to help students gain beneficial experience to complement their university studies; to apply their skills in a practical way; or to more simply, make some cash.
In essence, the GoCasual suite simplifies the process for university students to find work, whilst balancing their other commitments.
FOR EMPLOYERS AND JOB SEEKERS
Through a series of simple steps, employers can advertise for casual employees, shortlist and hire in a short space of time. The platform is straight-forward and mobile, making it particularly convenient for impromptu and irregular hires.
Job seekers create their account, fill in their experience and can apply for jobs with a Tinder-style swipe (a familiar preference technique for Millenials)! Employers will initiate conversations with the students and job offers come directly through the app. It’s a simple, quick and effective way to connect job posters and employees.
DESIGN DECISIONS
Every design at Dapper comes backed with intelligent, thoughtful strategies. Our design team think about your brand meaning, personality and other factors that contribute to your visual identity.
This is why our designers chose to represent GoCasual with the selected logo. Targeting uni students, the logo needed to be bright, young and fun, whilst still maintaining a professional feel. The people interlocking implies the connective nature of the app, while each colour represents the range of job types available.
More Selected Work
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